Juliart Perushko
Nail salon in Khmelnytsky
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Project
Nail salon (YuliArt)
Beauty salon in Khmelnytsky, which is in the TOP-3 in the city.
The YULIART team consists of 8 manicurists, 2 make-up artists and a stylist.
On the basis of the salon are:
- basic courses in manicure, pedicure
- refresher courses
- sales of materials for studios and masters of nail service
Founder - Julia Perushko. & nbsp;
More than 5,000 satisfied customers and about 1,500 successful students who continue to work in the field of manicure.
Project for cooperation
Objectives
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1
Increase visibility
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2
Increase inbound traffic
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3
Improve image performance (reach, engagement, subscriber loyalty)
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4
Increase the number of subscribers and customers to record procedures
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5
Launch sales of hand care products and materials and equipment for manicurists
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6
Increase enrollment in manicure and pedicure courses
Task
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1
Analysis of the market, competitors and target audience. Creating a portrait of CA and their segments
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2
Create and implement SMM strategy and content strategy
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3
Develop a single Instagram style (colors, fonts, emojis)
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4
Develop and replace current stories
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5
Launch and optimize advertising campaigns - set up & nbsp; targeted advertising, promotions and sweepstakes
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6
Page moderation
Audience pain
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1
Manicure is a long procedure
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2
Poor grip
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3
A small selection of color palettes and brands of gel varnishes
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4
Non-sterile instruments - non-compliance with sanitary and sterilization rules & nbsp;
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5
Inconvenient location of the salon - a long way to get
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6
Unqualified masters who can injure and infect
