Kavalerka

coffee shop

banner image for Kavalerka

Project

Kavalerka

KAVALERKA coffeeshop (name after rebranding) is a network of cafes in Khmelnytsky and Khmelnytsky regions. The network has more than 25 cafes in the city and more than 10 in the region.

Here you can order:

- coffe «to go»

- cold drinks

- fast food

- baking - healthy sweets.

banner image for section Project

Project for cooperation

image for section Project for cooperation

Objectives

  • 1

    Change brand positioning

    "Coffee Lerka (Kava Lerka)"

  • 2

    Increase visibility

  • 3

    Increase number of visitors

  • 4

    Increase image indicators

  • 5

    Start selling coffee beans in different volumes

  • 6

    Change the name and appearance of the product

Task

  • 1

    Analysis of the market of competitors and target audience, analysis of their segments. Creating a portrait of the target audience

  • 2

    Develop a brand book and corporate identity

  • 3

    Create and implement SMM strategy

  • 4

    Develop a content strategy

  • 5

    Create photo content

  • 6

    Develop and replace current stories

  • 7

    Conducting activities

  • 8

    Maintenance and moderation of the page

Decision

  • analyzed competitors
  • analyzed CA
slide image 1
  • worked out the right tone of voice and promotion strategy
  • changed the description of the profile header + added link buttons
slide image 2
  • selected references for the photo shoot, showed an updated look of the brand, the exterior of the cafe, guests and atmosphere.
  • changed the page visual
slide image 3
  • launches coffee beans
slide image 4

Result

  • page view after SMM specialist
  • received +2072 loyal subscriber
slide image 1
  • Your account has good audience engagement
slide image 2
  • corporate identity
  • appearance of the product, souvenir and documentary products of the brand
slide image 3
  • appearance of the brand's souvenirs
slide image 4