Svetlana Shachkovskaya

Cosmetology

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Project

Aesthetic cosmetologist - Svitlana Shachkovska.

Official representative and speaker of the Histolab brand  

Selection of home care cosmetics.

Individual courses on hardware facial cleansing.

Sales of products from brands such as ADN, Institut Esthederm, Image, Holy Land.

More than 1000 satisfied customers.

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Project for cooperation

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Objectives

  • 1

    Launch a competitive cosmetologist profile under a personal brand

  • 2

    Increase page traffic

  • 3

    Improve image performance (coverage

  • 4

    Increase visibility    

  • 5

    Attract new customers  

  • 6

    Launch sales of professional cosmetics and personal consultations  

Task

  • 1

    Analysis of competitors and target audience

  • 2

    Develop a corporate identity

  • 3

    Create and implement SMM strategy, create content strategy 

  • 4

    Design of a single style (colors, fonts, emojis)

  • 5

    Develop current stories and add communication buttons

  • 6

    Page moderation

Decision

  • analyzed competitors, created a portrait of the target audience
  • changed the profile header description and added link buttons
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  • developed a unique design of current stories
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  • picked up references for photo shoots
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  • developed a unique corporate identity
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Result

  • page view after SMM specialist
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  • Audience Quality Analytics Results
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  • account is considered high quality
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  • audience engagement rate - 4.5% - this is a positive result for a cosmetologist's work account
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  • Analytics comments and likes from subscribers  with different numbers of participants
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  • organic growth of quality and active audience
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  • changed the visual
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